The Advantages of Self-Publishing Your Book

Copyright © 2010 by Valerie J. Lewis Coleman

I am a proponent for self-publishing for many reasons:

  1. You control the process. You decide when the book releases, the cover image, the retail price, the marketing strategy and more. If executed correctly, you can save thousands of dollars, mountains of frustration and hours of research, by implementing the do-it-yourself method.

As a self-published author you manage your book project like a general contractor manages the construction of a custom-built home. Instead of employing electricians, plumbers, carpenters and a masonry crew, you interview, hire and contract with an editor, typesetter, cover designer, printer and distributor(s). The process allows you to locate the editor who’s proficient in your genre, the graphics artist who can best translate your concept onto paper and the distributors that reach your specified target audience. You obtain—and own—the ISBN, copyright, EAN and LCCN. You decide how your cover looks, which company prints your book, when it releases and more.

Sifting through the abundance of options can be overwhelming, so your project management and organizational skills will be challenged as you navigate the ins and outs of the business. You will need to implement a system to locate, evaluate and select the service providers best suited to meet your needs.

Sidebar: Compared to digital printers, offset printers offer considerable economies-of-scales savings and freebies that reduce your publishing expense. Pen of the Writer has collaborated with over 250 printers across the world that bid on my clients’ book projects. It’s not uncommon to receive quotes with price spreads exceeding $3,500. That’s right! All things being equal, Printer A may quote a job at $1,200 while Printer B quotes it at $4,700! In Self-Publishing Made Easy I explain how I saved a client $10,000 in printing costs plus another $500 by getting 3,000 FREE bookmarks!

  1. You keep 100% of monies earned. As opposed to waiting on royalty checks from your publisher, or fighting with your publisher for compensation, you keep every dime you make. Caution: Just because you earn it, does not mean that you should spend it. More on that later.
  2. As long as the content is relevant and you are actively marketing, your title has an indefinite shelf-life.
  3. Short lead time to market. After writing the manuscript, you can have your book published and on the market in three to four months. The longest component in this process is typically professional editing which can take more than four weeks depending on how well the manuscript is written and the editor’s proficiency.
  4. Affordable. Emerging technologies have made self-publishing more cost effective. With the advent of eBooks, the most expensive aspect of publishing, printing, is eliminated. In addition, since only a front-cover image is required, the cost for cover design is cheaper than that for print books.
  5. Quick changeover. Updates and revisions can be made quickly. And as new technology hits the market, a self-published author is in the perfect position to leverage the opportunity without delays from fighting bureaucracy.

Regardless of the publishing option you choose, your books will not automatically fly off the shelves. You will have to create a high-quality, low-cost product and then market, promote and sell, sell, sell!

About Valerie J. Lewis Coleman

As a bestselling author and award-winning publisher, Valerie J. Lewis Coleman has helped thousands of aspiring authors navigate the challenges of self-publishing. With over ten years of experience in the book business, this expert divulges industry secrets on avoiding the top five mistakes made by new authors, pricing your book to sell and identifying dishonest publishers. Her dynamic presentation and knowledge of the business takes writers from pen to paper to published as they master self-publishing to make money! To learn more about Valerie, her books and succeeding as a self-published author, visit and

About Self-Publishing Made Easy

After spending way too much money to create an inferior-quality book, the average self-published author only sells 75 copies. That’s not enough to cover publishing costs let alone turn a profit.

Self-Publishing Made Easy Journals will save you hours of research, thousands of dollars and mountains of frustration. Written by an expert with over ten years of experience in the book industry, this how-to guide navigates you through the mysterious labyrinth of self-publishing. Master the secrets of writing from an editor’s perspective, avoid dishonest publishers and understand how to make publishing quick, easy and affordable!

In these journals, you’ll learn:

  • The formula for writing, publishing and marketing a bestseller
  • How to avoid the top five mistakes made by new authors
  • How to write from an editor’s perspective
  • Tips to overcome writer’s block
  • How to price your book to sell
  • Industry secrets publishers don’t want you to know
  • How to get your book listed with the major distributors and over 25,000 retailers and online stores
  • Proven methods to generate funds for your book project
  • Leveraging your author celebrity
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