What are My Publishing Options?

Copyright © 2010 By Valerie J. Lewis Coleman

With the advent of technology, writers have numerous options when it comes to publishing. If you’re blessed to get a book deal with a traditional publisher (i.e. Random House, Simon & Schuster, HarperCollins), you’ll get an advance, royalties and marketing allowance. Given the volatility of the book industry and emergence of e-books, landing a deal with a traditional publisher is a rare feat.

An independent or small publisher usually focuses on a specific genre. These publishers may or may not pay advances and often have less than twenty authors on the roster.

Now enter the book producers. Authors pay these companies to produce their books often at a premium. Most book producers are piranhas that eat away at your money, confidence and publishing rights one bite at a time. Although reputable book producers are available (i.e. www.QueenVPublishing.com), the majority of them fall into one of three categories of awfulness:

  1. Tons of vanity presses make it easy to publish a book. These companies charge thousands of dollars by preying on the fact that naïve authors will pay and do just about anything to be in print. I have a client who paid $15,000 for 100 books. That’s $150 a book! As Solomon wrote in Ecclesiastes, “Vanity, vanity all is vanity!”
  2. Subsidy presses will offset, or subsidize, a portion of the publishing expenses. The author pays for editing and printing, the press pays for marketing. Sounds like a great deal until you realize that the press also participates in the proceeds for each book sold and that promise to market…. Let’s just say that marketing is difficult to quantify and leave it at that.
  3. Print-on-demand (POD) publishers are better described as high-priced printers than publishers. These companies charge exorbitant fees and act more like the middle man on a book project. One of my clients paid $150 to copyright her title through a POD. Had she done it herself, the cost would have been $35 (that’s a markup of almost 500%).

I conducted an in-depth competitive analysis to create a list of these not-so-wonderful publishing options. Log-in at PenOfTheWriter.com and then search “Book Producers” under POWERful Tips to download the free, yet priceless, information.

I am a proponent for self-publishing because you control the process. You decide when the book releases, the cover design and content, the retail price, the printer and the marketing strategy. If executed correctly, you can save thousands of dollars, mountains of frustration and hours of research, by implementing the do-it-yourself method.


About Valerie J Lewis Coleman

As a bestselling author and award-winning publisher, Valerie J. Lewis Coleman has helped thousands of aspiring authors navigate the challenges of self-publishing. With over ten years of experience in the book business, this expert divulges industry secrets on avoiding the top five mistakes made by new authors, pricing your book to sell and identifying dishonest publishers. Her dynamic presentation and knowledge of the business takes writers from pen to paper to published as they master self-publishing to make money! To learn more about Valerie, her books and succeeding as a self-published author, visit PenOfTheWriter.com and QueenVPublishing.com.

About Self-Publishing Made Easy

After spending way too much money to create an inferior-quality book, the average self-published author only sells 75 copies. That’s not enough to cover publishing costs let alone turn a profit.

Self-Publishing Made Easy Journals will save you hours of research, thousands of dollars and mountains of frustration. Written by an expert with over ten years of experience in the book industry, this how-to guide navigates you through the mysterious labyrinth of self-publishing. Master the secrets of writing from an editor’s perspective, avoid dishonest publishers and understand how to make publishing quick, easy and affordable!

In these journals, you’ll learn:

  • The formula for writing, publishing and marketing a bestseller
  • How to avoid the top five mistakes made by new authors
  • How to write from an editor’s perspective
  • Tips to overcome writer’s block
  • How to price your book to sell
  • Industry secrets publishers don’t want you to know
  • How to get your book listed with the major distributors and over 25,000 retailers and online stores
  • Proven methods to generate funds for your book project
  • Leveraging your author celebrity
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